‘Groene’ reclame maken is in. MacDonalds stak haar rode logo in een groen kleedje, Coca Cola experimenteerde met een groen…
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Door Kristof D'hanens Cases
Waar was u op 11 september 2001? De dag dat de wereld in Amerika en ver daarbuiten stilstond en die…
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Door Kristof D'hanens Cases
Adverteren in het straatbeeld kan soms zo veel meer zijn dan een gigantische billboard tegen de muur nagelen. Sommige campagnes…
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Door Kristof D'hanens Cases
Een week voor de Federale verkiezingen draaien de verkiezingscampagnes op volle toeren. En daarvoor worden alle middelen ingezet: affiches, radio,…